2009 Ticketing Includes General Public Accessto Best Seats, Online Finish Line Vantage Points and One- and Two-DayPurchase Options

NEW YORK (May 8, 2009) - The Breeders' Cup and Oak Tree RacingAssociation announced today sweeping changes to their ticket salesprogram, including the move to a convenient, fan-friendly online ticketseat selection and purchase system for the 2009 Breeders' Cup WorldChampionships at Santa Anita Park, Nov. 6-7, in Arcadia, Calif. TheBreeders' Cup also has reduced ticket prices across the board and willoffer single and two-day ticket options throughout the facility.

Tickets will go on sale to Breeders' Cup nominators on May 15and to the general public beginning June 5. General Admission pricingand other ticket-based initiatives will be announced in early June.

In addition, the Breeders' Cup will provide online travelsupport for fans coming to the event from outside of SouthernCalifornia via a new booking website powered by Travelocity.

New features for this year are:

Creation of an online ticket system by SeatAdvisor Box Office(SABO) allowing purchasers to view seat locations and buy tickets in afast, efficient manner.

Fans also will be able to purchase tickets through a Breeders' Cup Customer Service Call Center.

Most tickets will be unbundled, making single day tickets availablefor both Championship Friday and Championship Saturday. Reserved seatpatrons were required to purchase two-day packages in 2008.

Some examples of 2009 price reductions include:

Fans will now be able to get a seat on Championship Friday for as little as $40 compared to $200 in 2008.

Fans will now be able to get a seat on Championship Saturday for as little as $55 compared to $200 in 2008.

Single Day prices for premium seating are reduced by 30%.

"The online ticketing system gives our fans greater flexibility andimmediate access to better Breeders' Cup tickets than they ever hadbefore," said Greg Avioli, Breeders' Cup President and CEO. "We alsofelt it was important to recognize the current economic environmentboth in Southern California and around the world by reducing ticketprices from 2008 levels."

A variety of seat choices exist, with ticket prices onChampionship Friday for Reserved Grandstand ranging from $40-$235 andon Championship Saturday from $55-$335.

"We are looking forward to welcoming our guests back to Oak Treeat Santa Anita for the same experience they enjoyed last year, when the2008 Breeders' Cup World Championships were described as "the best everin twenty-five years." By virtue of a significant reduction in prices,we anticipate adding to our 2008 attendance with those who now areaware of what they missed last year," said Sherwood Chillingworth,Executive Vice President of Oak Tree Racing Association.

About Breeders' Cup

Breeders' Cup administers the Breeders' Cup World Championships,Thoroughbred racing's year-end Championships consisting of 14 races and$25.5 million in purses. The organization also administers theBreeders' Cup Challenge qualifying series, and the Breeders' Cup StakesProgram. Breeders' Cup is located in Lexington, Ky., and in New YorkCity. More information is available at www.breederscup.com .